about bubble skincare ?

Bubble Skincare was founded in 2020 by Shai Eisenman in New York. Happi +3 Fashionista +3 CB Insights +3 Their tagline/mission: to create “modern, affordable, science-backed skincare formulated specifically to clean, balance and hydrate young skin.” CB Insights +2 Bubble Skincare +2 They describe themselves as vegan, cruelty-free, non-toxic and developed with dermatologists. Leeds Journal +2 Bubble Skincare +2 The brand places emphasis on accessible pricing (many products under US$20) and appealing aesthetics, especially targeting Gen Z / younger users

about bubble skincare ?

What They Offer & Key Differentiators

  • Their product line spans cleansers, toners, moisturizers, treatments (e.g., serums, exfoliating masks) — tailored initially for younger / break-out prone skin, but evolving. 

  • In-house formula development: They claim to develop many formulas in-house (rather than simply buying generic formulas) and test with their “community” of brand ambassadors/young users. 

  • Strong community / co-creation aspect: They involve their user community (especially younger users) in product development decisions and feedback.

  • Rapid retail/distribution growth: The brand has expanded into major retailers (in the U.S. and internationally) such as Ulta Beauty, Walmart and more. 

  • Marketing & positioning: Bright, playful packaging, messaging aligned with younger audiences; and branding that emphasises both lifestyle (fun) and science (dermatologist-backed). 


Recent Developments & Growth

  • In 2024, the brand was named “fastest-rising beauty brand” by beauty platform Cosmetify, based on growth metrics (search volume etc.). 

  • It is evolving its product scope: originally very teen-focused, but now branching into more “adult” skin concerns (e.g., dryness, early aging) as its audience grows older. 

  • Expansion of distribution: For example, launching in more Ulta Beauty stores and growing shelf space in major retail.


Why Many People Like It

  • Good value: Premium ingredients and dermatologist-inspired formulas at relatively low prices.

  • Transparent & targeted: Clear messaging, formulations for younger/sensitive skin, vegan & cruelty-free claims.

  • Accessible: Many users report it works well even though it’s more affordable than many premium brands. For example:

    “I am in my mid-40s… I thought bubble skincare was just for teens… It’s one of the only moisturizers that doesn’t make my super sensitive skin inflamed!”

  • Community & brand culture: The co-creation plus fun packaging helps it stand out among younger consumers who value brands with “personality”.


Considerations / Things to Check

  • Although marketed for younger skin, many users older than teens use it — so check whether the specific product suits your skin concern (e.g., mature skin, strong actives) rather than relying only on the brand’s initial positioning.

  • Review ingredient lists if you have very sensitive skin, reactive skin or need specific actives (e.g., very high-strength retinoids etc). Some users note:

    “I scanned many of their products using the YUKA app and a lot of their products came back unhealthy… The issue is they are loaded with preservatives…” 

  • If you are in India (you are in Maharashtra), check availability, shipping, import duties (if ordering from U.S.), and ensure authenticity (especially if buying via third-party).

  • The brand is still relatively new (founded 2020) — while growth is fast, long-term performance across all skin types or conditions may have less published longitudinal data compared to longstanding legacy brands.


Is It Available in India / How to Buy

  • While the brand is U.S.-based (New York), they do have global shipping/availability in some markets. 

  • For Indian customers: Check whether Indian retailers stock the brand or whether international shipping is available. Compare pricing (import costs) vs local alternatives.

  • Always buy from official website (e.g., hellobubble.com) or authorised retailers to avoid counterfeits.


My Verdict

If I were to summarise: Bubble Skincare is a strong choice if you:

  • Are younger (teens/young adult) or have younger-skin concerns (breakouts, oily/combo skin)

  • Want dermatologist-developed, vegan & cruelty-free formulas at accessible prices

  • Value fun, modern packaging/brand voice and social-community driven brands

If you instead:

  • Have more advanced skin concerns (deep wrinkles, very mature skin, heavy pigmentation)

  • Need very high-strength actives (e.g., prescription-level retinoids, high % actives)
    then you might want to complement it with specialist brands or check specific product suitability.

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